How We Create Meaning Together

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Understanding how we create and enrich meaning …

can help us to determine and implement collaboration tools that help us generate valued outcomes, such as business products and services. Watch this video to learn how group design and understanding process is enhanced when three key parts of the brain are working in coordination: 1-the ‘ventral stream’ part of the brain uses images to clarify ideas, 2-the ‘dorsal stream’ area creates the ability to navigate through interaction with images to create engagement, 3-the ‘limbic system’ augments memory with persistent, evolving views to generate our emotional feelings about a subject. The talk also points to technology as being a collaboration and meaning enhancer. Thus, I believe technologies such as such as online collaboration tools will continue to improve the group meaning process, and thereby directly impact the strategic outcomes of any business.

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About this TED video/talk

Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

About Tom Wujec

Tom Wujec studies how we share and absorb information. He’s an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand…

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