The Dirty Little Secret About Sustainability

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With all the growing commitment to green, is sustainability actually happening?  

quick_draw_rattle_shake_by_blackrhinoranger-d6qkqhlAs an advocate for sustainability for many years, I sincerely want to know what you think. My goal here is to rattle things up a bit. To shake and stir us sustainability advocates into sharing what I believe is a silent voice regarding its future. 

On our way to where? …

Consider the statistics in the video presentation and then please share with me – Are we on our way toward sustainability? Maybe the survey statistics are not correct – that 2/3’s of all CEO surveyed don’t see today’s sustainability efforts as solving the growing problems we face.

He mentions incremental vs transformational change …

So far, it seems we are spending most our time with ‘incremental’ rather than ‘transformational’. These are very different animals; are they not? Why would one work and the other fail?

Social and environmental systems should be showing more signs of improvement … 

Yet the crisis in both cases is still getting worse.  Are we at a place along this journey where we need to reconsider that SUSTAINABILITY MAY NOT BE ON THE RIGHT PATH? 

Maybe it’s time we touch on truths that we do not wish to address … 

Uncomfortable as it may be, are we denying what is really happening and avoiding looking at the bigger picture? How can we bring these statistics to the front of the room and talk about fears we have about our ongoing efforts? How do we step up to a deeper level of responsibility regarding our direction?

From my view, it’s time we shake out the dirty little secret about sustainability (as stated in the video) and rattle things up a bit as a collective.

Please share your thoughts … 

What do you have to say about what is said in the video? Might you be in agreement with my own conclusion, that sustainability is failing? Or not? If no, tell me why. If yes, what do we need to do to turn things around?

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