MarCom as a Bridging Agent to Healthy Companies and Society?


OLD DEFINITION: (wikipedia)

Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.


Marcom is a complex set of interactions that uses a variety of mediums to share a message, which attracts interest and builds awareness through meaningful interactions and conversations.



* The basis for MarCom today is connection and meaning, not presentation and message.
* To establish market presence, MarCom must learn to be present with its market.
* This can be done by shifting its perspectives …

FROM capturing an audience TO unfolding community engagement

FROM presenting elevator pitches TO building a story to tell

FROM one directional advertising TO interactive conversations

FROM posting social media content TO finding meaningful social context

FROM creating brand recognition TO aligning with revealed identification

FROM developing targeted markets TO delivering personalized value

FROM structured communications TO fluid shared knowledge

FROM mono-static presentations TO multidimensional dynamic information

FROM isolated media teams TO integrated communities of practice



MarCom experts today are no longer just those who are savvy in marketing techniques and communication infrastructures. They must also be aligned with how to enable meaning and metaphor from message, as well. This can not be done in the traditional way. Instead, they must be liaisons between people, not just ideas, as well as artists of the message that is based on a collective morphing of insights that emerge through shared conversation.

A MarCom agent must now also be able to connect deeply into the engagements of company and customer, where open inquiry and questions, not surveys and assessments, are primary tools for becoming informed of both customer need and company capability. Through ongoing engagements, meaningfulness emerges, creating the link between business opportunity and customer selection and satisfaction.

As a result, I believe that the old advertising agency, which is still afixed in our minds when thinking about ‘Marketing and Communications’ (MarCom), is evolving into a vehicle for healthy transformation and change beyond self representation. Thus making room for a world-wide awakening within corporate, company, and organizational, business systems.

Kinda cool right? What do you think?


Building a Sustainable Enterprise: Considerations for Effective Application

Sustainable Innovation Through Whole System Design

My experience has taught me that the design and application of sustainability requires a ‘whole-systems’ approach. It requires ability for team members to work while recognizing multi-system interdependency’s called a ‘Design Ecology’. For example, although energy is a critical touch-point for effective implementation of sustainability, the impact on other aspects of enterprise becomes systemic and dynamic. This means that, when a new energy solution is applied, its impact goes beyond technical and economic. It also creates a slow, dramatic change in culture within the enterprise. This includes infrastructure, employee environments, work processes, alteration of products and services, and so on. Thus, plans to implement a green energy solution are built into a design ecology; one that also considers time lag influences across all realms of the enterprise – the whole system.

To ensure operations are as sustainable as possible, the implementation of innovative technologies and green business practices are to be linked to the core values of the company. The sustainability team becomes facilitators of these values as they move through the organization and become guiding principles. These then eventually become the organization’s value proposition, the key statement that interfaces the company with its customers and suppliers.

Conceiving a Sustainable Learning Organization

To continue on the energy example, the selected energy solution’s impact on the supply chain and stakeholders is not trivial. To ensure long-term efficacy of a chosen sustainable innovation throughout the organization, all product teams and associated vendors need to be educated and interacted with in ways that positively affect, not just company operations, but the vendor’s operations and commerce as well. In other words, long term the project goes beyond company influence to create a ‘regenerative commerce’ self-sustaining system that is based on shifts in awareness, attention, and commitment. It is important to note that, in order to sustain the movement, it is crucial that your enterprise sets the right tone in the early years (i.e. now), because that tone generates an identity pattern, which continues to ring ongoing throughout the expanding movement. These tones have arisen through humanity’s time on this planet. Tones that positively affect the human situation, as well as other life on this planet, have only been effective when people are committed to acting as a learning community, rather than as members of a corporate or educational institution as it is defined and implemented today. The differences are dramatic, and knowing these differences will make or break the success of sustainability at large.

A model called ‘‘ (see diagram) can be used as a baseline for analyzing, selecting, implementing, and monitoring sustainable applications and their efficacy in terms of technical performance, company implementation, supply chain impact, planetary health, and social well-being. This simple map has broad implications and can be incorporated into the overall sustainability plan by riding its feedback loops, which are the legs that build knowledge capacity into the whole of the system.

Formulating Dynamic Feedback – Sustainability Reporting

The sustainability plan’s objectives can be created by back-casting visionary solutions based on desired (rather than anticipated) outcomes. This description becomes the front end to a larger strategic plan, which today is a method known as sustainability reporting, which becomes the guiding vehicle for monitoring and sharing sustainability directives and applications within and outside of the enterprise. Otherwise known as a sustainability report, this document is not static, but rather becomes a dynamic tool that guides all aspects of a comprehensive sustainability solution. Furthermore, the report acts as a relationship-building vehicle that shapes the connections, which make up the design ecology.

Incorporating Meaning through Collaborative Design

To do this, a sustainability report is not created by any one individual, or even by the sustainability team on its own. Instead it is created using a ‘collaborative design’ process that brings together numerous stakeholders who are directly and indirectly impacted by the company sustainability strategy. The collaboration gets staff and stakeholders involved in the innovation process, thereby creating ownership and thus increasing sustainability over time. This collaborative process helps to devise new ways to determine and incorporate sustainable innovations and may include unexpected outcomes, such as new products and services that help staff, suppliers, and users to be more sustainable, as well as improve the company’s bottom line.

Furthermore, the team will need to work closely with (and across) all other enterprise divisions, including marketing, engineering, procurement, and executive management. This is the way to building strong, compelling cases that are values-based and come from the company as a whole community. High impact programs that align stakeholders with your overall business strategies will increase the potential for sustainability solutions to ‘sustain’ themselves.

Sustained Success through Phased Implementation

A phased plan for implementation for all solutions should be used that includes comparative proto-typing, sequential benchmarking, and business/technology incubation techniques, so that best-of-breed solutions are brought in and effectively and appropriately moved into real applications. This, I have found, is an outcome of the collaborative design process, where technical design is only one part of an overall plan that considers these other factors. Other outcomes of this collaboration process are a blend of visionary principles that guide the actions of the company, as well as a tangible strategy that can be implemented world-wide across company divisions, market sectors, supplier networks, and consumer communities that are affected by the enterprise’s influence. The key here is to design in broad participation so that learning becomes meaning, meaning becomes desire, and desire becomes the juice that sustains the movement, even when challenges arise.

Increasing Value to Sustainability Teams

My extensive experience with designing and facilitating stakeholder-based collaborative design processes like these is a key value-add that I will bring to the team. As a member of your Sustainability Team, I can be relied on to be responsible for collaboratively defining, evaluating, advocating, and implementing triple-bottom-line solutions that integrate environmental, social, and economic impacts across the enterprise, it’s supply chain, users, and the world at large. My ability to work cross-functionally allows me to interconnect my efforts on renewable energy projects, while also developing sustainable business solutions that can be scaled from internal applications to outside the company beyond its reach. Plus my background in technology positions me to comprehend and design solutions that require an understanding of design process that incorporates my extensive analytical and problem solving skills. Experiences that encompass my sustainability background include the development of organizational strategies and frameworks that are based in sustainability and sustainable innovation, and working with both startup and traditional sustainable-oriented organizations including clean energy companies. All of which will help me to identify innovative, clean, efficient technologies that can be deployed within company operations.

Occupy Movement’s Underlying Purpose

Occupy’s presence is felt to this day. Seeds that were planted years ago have been germinating, and now breaking ground.


The reason no one could get their arms around the Occupy movement is because it was of principle, not of policy, and not yet a way of practice. Principle is highly intentional and not always tangible in its early stages. When principle moves into action, it looks like an early practicing community.

If we look at systems that are fixed inherently within human(e) discourse, there are those that act in PRACTICE (communities), others by defining POLICY and rules (government), and others guided by PRINCIPLE (emergent organizing structures like the Occupy Movement).

*Principle groups are a bit futuristic, presenting what needs to happen (intentional vision, where we are headed).
*Policy is of the past, it keeps culture in place based on what has happened (lessons learned; where we come from).
*Practice is the activity that we monitor between the two – A feedback that signals when it’s time to realign our principles with practice.

Government will try to rule over principle making groups, attempting to rein them back into the order it oversees. This is it’s job and purpose. However, when the policy making part of this system goes rogue, and thinks it leads over principle, and no longer recognizes its purpose to regulate between principle and practice, it then fails to serve its purpose. At this time, it signals the overall system that it’s time to change our governing body.

The outcome of Occupy is what the signaled us to this occurring. Flagging a time for not just realignment, but systemic change. Including a replacement of the existing governing body.

Watch presentation by Chris Hedges in Seattle Town Hall Meeting about his encouragement on generating the first peaceful revolution as the only way out of humanity’s predicament.

Read recent article called “Occupy Just Won“, which triggered my thoughts herein my post.

Read more on a framework for comprehending applied change.

Collaboration By Design: The Missing Link

Have you ever noticed how video ratings get very close but rarely hit “5” as an average? Well, these 3 videos hit that big ‘5’ rating, with the first two presently around a million views, and the third ‘hugs’ video having over 57 million. Why do these videos have such huge ratings and viewings? I propose an answer:

In these views videos, our humanity is spoken to. Not our processes, or our procedures, or someone’s organizational goals or strategic plans. But instead, these videos move us at the deepest core of our human nature.

1-The Gift of an Ordinary Day

2-Helsinki Complaints Choir

3-Free Hugs Campaign

I bring this forward because I believe that our discussions and planning about collaboration, and innovation, and the future, and ‘changing normal’, are not spiced with enough of a very essential ingredient, which is this: We are each passionate, passionate people simply awaiting to be amazed by the next moment of ‘awe’ that comes with a sunrise. Each of us – no matter what our situation, crisis, gain, loss, have, or have-not – is deeply in love with life. I guess what I’m asking here is that you watch these 3 videos and allow yourself to ‘fall in love’. Allow yourself to feel the welling of your own emotions as they arise within you. And then, THEN let us ask as a collective: What is collaboration and innovation? What is community? And, why in the world are we wanting to ‘change normal’?

In Spirit,
Vic Desotelle

Defining a Regenerative Commerce System

Regenerative Commerce is a system based on a broader understanding of what it means to develop technology and business. I propose that, using these principles, a region’s economic system can revitalize itself and perform beyond today’s assumptions and expectations. The following represent shifts in awareness of the models we use to create and innovate within enterprise. Note that a ‘shift’ means we are including new information that expands existing models and does not mean that we are replacing them.

A Shift …

1:  A Shift From Single -> To Triple Bottom Line Management

Developing Evolved Organizing STRUCTURES

2:  A Shift From Building Mechanistic Systems -> To Growing Living Wholes

Advancing Technological PATTERNS

3:  A Shift From Linear Sequencing -> To Nonlinear Cyclic Closed Loops

An Integration of Value-Web PROCESSES

.’s long term objective is to create a global network of innovation learning centers. Each interdependent center will incubate innovative technologies and companies that can work for a our emerging globally conscious community.

This concept, known as ‘Regenerative Commerce‘, will act as an integrating framework for incorporating principles of sustainable innovation for the realization of business products and services that work for a post-industrial society.



1- Sustainable Design Techniques
Closed Loop Systems * 7e’s of Strategic Innovation * 7 Elements of New Enterprise * Sustainable Innovation Defined

2- Development Principles for Metabolic Growth
Biomimicry * Ecological Systems * Knowledge Capacity * The Natural Step * Permaculture * BauBiologie

3- Knowledge Distribution Methodologies
Triple Bottom LIne Matrix * EcoManagement * Innovation Mapping

4- Regional Design & Dialogue Frameworks
Tri-Cellular Communities Model * Conversation Word Map * World Dialogue Experiment on Change & Myth

5- Sustainable Enterprise
Ethics & Ethics to Innovation * Values Considerations * Innovation vs Invention * Technology Council * Sustainable Business Planning Guide

6- Networked Communications Modeling
Concentrix Management For Group Design * Collaborative Learning Exchange Markets * Community Domains For Culturally Creative Design


principle practice policy
Principle Practice Policy Feedback System – Click for More on the 3P’s of Community Design

In the near future, the PRINCIPLE PRACTICE POLICY model ( 1 * 2 * 3 * 4 * 5) will be integrated into the Regenerative Commerce concept.

Here, the policy body acts as a ‘governor’ that monitors the effectiveness of predetermined guiding principles via the principle body, and provides feedback to the overall system so that adjustments can be made as the chosen principles play out in a practical way within the practicing body.

What is missing in today’s model for community design and development, based on this 3P’s model?

What are you’re thoughts? Blog me below, or contact me directly at, or join me and others in collaboratively designing and applying this concept by going to the Regenerative Commerce collaboration wiki (This is a new effort and I need and want your help!).





Fractal Scaling Social Innovation – Alignment with Fractal Brain Studies

The Fractal Nature of Nature

There has been talk within my Facebook ‘Social Innovation’ groups to figure out a way to scale it for growth. I proposed that we can not apply the same methods to social innovation as we have for all our other forms of innovation, as that would backlash and bring down the potential breakthroughs that SI are beginning to tap into.

The idea of ‘fractal scaling’ popped out of my brain and I’ve decided to pursue a study of its potential for us to transform our thinking and actions around social innovation. Sometimes doors open when you put a stake in the ground: Last night I finally watched a presentation that I’ve been wanting to get to forever called “2012 & the Fractal Brain Theory” where neuroscience thinker, Wai H. Tsang presents a revolutionary Fractal Theory of Brain, Mind & Consciousness that could fundamentally alter the course of human(e) progress. This is holy grail stuff.

In the video, Wai correlates new research on the brain that shows how its complexity emerges from fundamental simplicity and links it to fractal math, then eloquently takes the whole subject into a journey of spiritual awareness! Excellent. These are the kinds of people out there that I want to hang with, as his synthesis speaks of a new paradigm that is founded in ancient truths … fractal.

Moving Back into the Sacred

From this work, I believe that we will find the scaling of anything (everything?) may end up correlating with Fractal Brain Theory. If we are to innovate ourselves out of the destructive box we’re in, we will have to paradoxically enter deep into ourselves – only to find that we ‘are’ the Universe.

Sound familiar? God is within us? All is one? And all that sort? Now our technology has reached a point in its fronteer that suggest undeniable connections between spirituality and science. A sort of bounded ball of inter-twine.

The outcome is revering our creation of technology as a Sacred Act. What would our world be like from this frame of mind? How wonderful. From this work, I propose that a model of ‘fractal’ scaling for social innovation may be just what the doctor ordered, and will emerge a few of us addressing what is being presented in Wai’s video below.

It seems that complexity truly is the offspring of simplicity. And from simplicity, breeds complexity. The fractal cycle of matter, and ‘what’ matters, in this world. The future of innovation and our social wellbeing will be founded upon this universal condition.

2012 & the Fractal Brain Theory from Paradigm Shift Productions Ltd on Vimeo

The Dirty Little Secret About Sustainability

With all the growing commitment to green, is sustainability actually happening?  

quick_draw_rattle_shake_by_blackrhinoranger-d6qkqhlAs an advocate for sustainability for many years, I sincerely want to know what you think. My goal here is to rattle things up a bit. To shake and stir us sustainability advocates into sharing what I believe is a silent voice regarding its future. 

On our way to where? …

Consider the statistics in the video presentation and then please share with me – Are we on our way toward sustainability? Maybe the survey statistics are not correct – that 2/3’s of all CEO surveyed don’t see today’s sustainability efforts as solving the growing problems we face.

He mentions incremental vs transformational change …

So far, it seems we are spending most our time with ‘incremental’ rather than ‘transformational’. These are very different animals; are they not? Why would one work and the other fail?

Social and environmental systems should be showing more signs of improvement … 

Yet the crisis in both cases is still getting worse.  Are we at a place along this journey where we need to reconsider that SUSTAINABILITY MAY NOT BE ON THE RIGHT PATH? 

Maybe it’s time we touch on truths that we do not wish to address … 

Uncomfortable as it may be, are we denying what is really happening and avoiding looking at the bigger picture? How can we bring these statistics to the front of the room and talk about fears we have about our ongoing efforts? How do we step up to a deeper level of responsibility regarding our direction?

From my view, it’s time we shake out the dirty little secret about sustainability (as stated in the video) and rattle things up a bit as a collective.

Please share your thoughts … 

What do you have to say about what is said in the video? Might you be in agreement with my own conclusion, that sustainability is failing? Or not? If no, tell me why. If yes, what do we need to do to turn things around?

The Notion of Right and Wrong … is Wrong

The primary principle of innovation is this. It is being able to consider and change our ‘notions’; our so-called facts of our experiences; our factual claims; into something new that goes beyond our own individual reality. The statement of this work is at the foundation of collaboration and discovery. He speaks of science and the evolution of values. Excellent.

Watch this video …

Lossy vs Efficient Organizations – How to Design a Sustainable Supply Chain Management System

My recent insight on Sustainable Supply Chain Management System design … Lossy vs efficient organizations – how to design a ‘sustainable’ supply chain management (scm) system

sustainability in supply chain management is optimized by measuring the lossiness cause by reflective coefficients at the sources and sinks of each learning node (suppler/vendor) in the chain. This refers to both informational and material flows. Thus, when the reflective coefficients are high, much loss occurs in the transfer of energy (product/services) process.

This generates a highly inefficient system and utilizes more resources, times, and people – thereby money; than a system that has been optimized at each supplier connection point with the goal of minimizing resistance and maximizing flux of information. The higher the flux (meaning bidirectional flow of information so that it is received and absorbed or assimilated), the lower the cost factors in product/service creation, is involved.

In a closed loop supply chain system (for example see the metabolic closed loop system diagram) each point of technology/materials transfer become an increasing way to build sustainability into the supply chain. this generates, not only a cleaner product generator through the network (chain), it also non-linearly reduces the costs involved – after an initial startup cost factor to break through the existing system’s resistance (otherwise known as momentum).

By defining reflective coefficient models as result of source/sink information and materials flow ratios, the evolution of a supply chain can be monitored, measured, and melded into an optimized performance system that directly affects world sustainability.

Sustainable Supply Chain Management System

copyright vic desotelle

comments from drew:  drew goodwin: just read  your piece….. good stuff overall….. devil in the details….. precisely what has to be measured?  and how ? ….. cool thing is that if you can figure out a way to measure “inefficiency ” then you have a metric that can be monitored for improvement over time….. providing a benchmark to substantiate claims of gain/loss…. also, would be nice to specify and quantify those data (the “flux”) that are necessary and sufficient for efficient supply chain management……

Alice’s Mirror and the Great White Elephant

A story of conflict and healing in human interaction & collaboration

With compassion in his voice, he said (something like) you can be too sensitive. The energy with it was almost as if the conflict was not that big of a deal, and more in your mind; as if it wasn’t real enough. Since there are some similarities between you and me in the area of ‘sensitive’: Do you think we are too sensitive? In what ways? How might we blow things up bigger than they really are? Or how much of this is others projecting the unseen ‘white elephants’ that arise in the room and shoving them onto our backs? Hec, I usually just want to return her to her herd.

It’s hard giving up something that one likes, but I’ve been here before and things don’t change, so I end up alone – either while in the group, or because I feel a need to choose a lesser of two evils, to leave the group. Usually it’s about this white elephant that no one will acknowledge. I love the white elephant. It’s a misunderstood soft but wounded feminine energy that this elephant represents … And it’s a dark feminine energy that rides her. Ahhhh, there’s the conflict.

And this elephant just wants the weight off her back. She just wants to play (participate) and be reclaimed/accepted by her community, but is guided by the reins of her unconscious master. I wonder where her herd is that she longs for? And where does the rider belong; certainly not on this white elephants back.

Somehow she keeps getting lost in the safari, or is it abandoned?, misguided?, forced to leave? (by others, by self?) In that vulnerable place she is bridled. Or when lost on her own, the poor animal gets surrounded by a mash-up of uninitiated bulls that have clustered together from other elephant tribes. Desperate to claim their masculine nature, but un-fathered – their energy is abusive, manipulative, and of war.

If you look closely, you will see a few unusual elephant warriors that seem to be of this turbulent tribe, but are merely seekers who journeyed into the group as they crossed paths. Afraid of this stranger, they know not who the real leader is, and project their dark masculine force in all directions, suppressing the needed insight that arises, seen in reflection through the new one’s presence. Then, when the dark feminine rider smells this musk energy on the rise, she pulls on the reins of her white elephant and leads it into the culminating battle. The pubescent masculine force becomes a gathering of wimps, confused by the intertwined light and dark feminine that overpowers with rage, killing the masculine acts.

In rage, the rider and elephant reach the looking glass. Wonder if the white elephant can see her own reflection in Alice’s mirror? No. She can not see herself. But the rider does. Although it’s too late, as the white elephant stampedes through (rather than step into) the mirror, and shatters it. Too late now for reflection. The rider bleeds to death as the bulls stand silently, and ignorantly helpless; longing and waiting for silence to return.

Ongoing emergent metaphors and questions arise that I’d like to dialog with you about, maybe next time we talk. The story is not clean nor perfectly clear, yet helps me to express my sense of it all better than a summary or review. And it holds its own healing for me, as I weave myth and act into a story to share – a potent potion that helps to return a realm of self and group identity that’s too often hidden – lost within the human psyche.


For more experimental information/notes on the subject of human interaction and collaboration,
go to

Vic Desotelle

Revolution or Evolution?

I used to watch videos like this. Watching youth getting jazzed would give me a chill (a real thing) that would go all the way up my spine. But now, I only get a small shiver that is felt in only a small section of my spine. Is my physical response sending me a message?

When I watch videos like this, I know their intent is good. They are trying to get youth inspired, which is most important. But now I watch things like this and feel deeply that something is missing. This approach, exciting as it may be, has been attempted over the ages in different forms and mediums, and yet NOTHING has changed – Our situation has only gotten worse, hasn’t it?

I listen to my own voice monitoring what I am seeing, with the question ‘what is truth?’, while assuming my own voice may not be correct. The voice that speaks back is my TRUTH, as I see it today. Unfortunately, the truth that speaks is nothing close to what juiced up videos like this are trying to offer. SO WHAT IS MISSING?

Listen to the language in the video – It’s of ‘revolution’, not ‘evolution’. It is NOT about ‘evolving’, but rather about ‘revolting’. This is nothing but the same, which we have all seen through the millennia.

Humanity can NOT go through another REVOLUTION … It will take ALL of us down, not just some of us. The next revolution will be humanity’s last.

Instead, how do we move ourselves into an awareness of EVOLUTIONARY (not revolutionary) perspective? I want to see the youth dancing to an evolved way of being. No more to fighting what has never worked, except for an elitist few. It is time we tell that new story differently – the story of an evolved humanity.

I say this to the youth mostly … Since my generation, and those before me, have failed their future: WE NOW HAVE TO DEPEND ON YOU. MAKE IT SO. I for one will be there to support you in anyway that I can. Just call on me (Vic Desotelle 831-515-8141 email).

Read more on how the Occupy Movement can catalyze an evolutionary revolution.


For Those Who Stand in the Arena of Change

May 2014 be the year when the men and women of ‘the arena’ (see below) come together to share our triumphs and struggles, and to celebrate the making of a world that works for all. I wish a to extend to each of you who stand in this very special place, a joyful and transformative New Year.


THE MAN IN THE ARENA by Theodore Roosevelt

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”


Ethics To Innovation Workshops

Preparing Your Enterprise for an Emerging Global Ethic

Email Vic To Learn More About Onsite and Online Workshops at Your Company

ethicstoinnovationFrom Ethics To Innovation

I have been been training businesses and educational institutions using a unique approach to ethics management. Our ‘Right vs Right’ workshop has been taught at UC Santa Cruz’s Leadership and Management Programs. By incorporating our workshop managers gain a deeper understanding of ethics’ role in their workplace. They also gain essential leadership tools for creating and sustaining a healthy company.

Organizational Ethics – A Conceptual Overview

Today’s troubling business climate requires that organizations have a thorough understanding of ethics so that appropriate decisions can be made when dilemmas arise. But ethics management consists of more than knowing what to do once a problem arises. Appropriate ethical action can only be applied when company managers are committed to leading from an ethical rightness based on values, not just the law. A broader education on ethics can help to reduce legal action by teaching managers how to make clear decisions early in the process.

Click pic for more on principle practice policy


These ethical concepts for company managers to comprehend:

  1. Know why doing the right thing is important as a principle.
  2. Know how to incorporate ethics as part of a daily decision-making practice.
  3. Know what the legal responsibilities of corporate and government policy.

Knowing the ‘why, ‘how’, and ‘what’ of ethics allows managers to:

  • Intuitively respond to principle needs of involved stakeholders [the why].
  • Rationally apply legal policy-correctness to ethical circumstances [the what].
  • Exercise ethics as part of making quality day-to-day decisions, such as hiring employees, or determining the appropriateness of new technologies [the how].

Join our ethical business community at Entrepreneurs for a Better World.

definingmomentsrightvsrightethicsRight vs Right – Ethics for Managers

Based on the book ‘Defining Moments‘ by Joseph Badaracco

Workshop 1


Ever find yourself choosing between corporate and personal values? What process do you employ to approach ethical problems? This interactive workshop will explore ethical decision-making through the views of Joseph Badaracco’s book “Defining Moments”. Multiple perspectives from great thinkers including Aristotle, Machiavelli, and William James will be considered. Participants will learn to make ethical decisions by asking a series of ‘right-versus-right’ (rather than right vs wrong) questions aimed at clarifying ethical dilemmas and making better strategic decisions.

This workshop will help you determine what can be done when ethical activity is in question.

Managers will learn how to:

  • Explore what can be done when confronted with an ethical dilemma.
  • Determine how to make ethical decisions using a non-judgmental, collaborative process.
  • View ethical decision-making from multiple perspectives.

This ‘Right vs Right’ workshop will help your organization be more successful by helping its people make better day-to-day. Whether you are part of a large or small organization, the success of your business now requires that decisions be made based on a larger perspective.

The ‘Right vs. Right’ concept for decision-making will help to:

  1. REVEAL basic values and ethical beliefs held by managers that may be keeping your organization from realizing its optimal place within the global market.
  2. STRENGTHEN managers commitments to the organization and to doing the right thing.
  3. SHAPE their personal character to better match the needs of company stakeholders. As the character of management shifts, so will the character of your organization.

‘Right vs. Right’ practices will help to define a more strategic enterprise that is aligned with today’s global society.


ethicalonionThe Ethical Onion

Ethics are based in personal and collective values, which are buried at the center of the organization.

Outer Skin: Ethical Policy of the Organization relating to Customer and Supply Chain Relations
Inner Layers
: Manager Awareness of Values and Applied Practices
At the Core
: Underlying Cultural Belief Systems & Mythical Assumptions.

conversationcafeCorporate Ethics – A Company Conversation

Workshop 2


I also offer facilitated cafe conversations and other collaborative design solutions relating to ethics through Shift your company’s orientation from ‘passively listening to a presentation’ to ‘actively engaging in a conversation. An organization’s commitment to ethics provides value beyond simply getting employees to do the right thing. By engaging in ethical conversations, a company actually opens doors to new forms of innovation at all levels of the enterprise – from hiring quality staff, to producing better products and services.

The conversation will be focused on three primary influences upon organizational ethics: principles, practices, and policies. We will discuss personal understandings of these terms, how they relate to ethical activity within companies, and how both corporate and individual values play a role in building a balanced ethical practice within enterprise and its implications on innovation.

Ask me for a copy of  my ethics conversation slides and conversation table cards.

Review more of my articles on the link between values, ethics, and leadership.

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Email Vic To Learn More About
Onsite and Online Workshops at Your Company

Is There an Ecological Unconscious?

I find that this subject is one of the more revealing issues of our time. A place that requires us to reshape our understanding and meaning of ‘environment’. Read this great article on the link between our human psyche and the Earth.


ecologicalunconsciousBy DANIEL B. SMITH
Published: January 27, 2010

The terms in which ecopsychology pursues this admittedly ambitious goal are steeped in the field’s countercultural beginnings. Ecopsychology emerged in the early 1960s, just as the modern environmental movement was gathering strength, when a group of Boston-area graduate students gathered to discuss what they saw as the isolation and malaise infecting modern life. It had another brief period of efflorescence, particularly on the West Coast and among practitioners of alternative therapies, in the early ’90s, when Theodore Roszak, a professor of history (he coined the word “counterculture”) published a manifesto, “The Voice of the Earth,” in which he criticized modern psychology for neglecting the primal bond between man and nature. “Mainstream Western psychology has limited the definition of mental health to the interpersonal context of an urban-industrial society,” he later wrote. “All that lies beyond the citified psyche has seemed of no human relevance — or perhaps too frightening to think about.” Ecopsychology’s eclectic following, which includes therapists, researchers, ecologists and activists, still reflects these earlier foundations. So does its rhetoric. Practitioners are as apt, if not more apt, to cite Native American folk tales as they are empirical data to make their points.

Yet even as it remains committed to its origins, ecopsychology has begun in recent years to enter mainstream academic circles. more …

The Paradox in ‘Sustainable’ Innovations

sustainable innovation paradox
sustainable innovation paradox

The Paradox in ‘Sustainable’ Innovations

I want you to click on the picture of the ‘invention machine’ at the left and watch the video. As your watching the video, make a list of the things that (in your mind) make up ‘sustainable’ innovation, based on how they describe it to be.

Then, look at your list and consider how they are using the definition of sustainability. In some parts, they show energy efficient light bulbs, etc, suggesting that sustainability truly is influencing our thinking and methods of innovation. Hooray !

But wait a minute.

There’s something missing here. Look at the image above. Notice the direction of product coming out of the machine. Where are these products going? Isn’t a part of sustainability mean that everything becomes food for another system and another and another. Including possibly the system that made it in the first place? Yes. The full meaning of ‘sustainable innovation’ means that everything is defined in closed loops, not assembly lines that have no return.

Unfortunately, the way most folks are using the term ‘sustainable innovation’ is limited to defining processes that allow the continued production of stuff without considering its RE-production at the end of the product’s usable life cycle.

Closed Loop Metabolic Development System
Click on pic to access enlarged version

We are now entering a new age of innovation, and the principles sustainability are directly affecting how innovation is designed, manufactured, used, … and regenerated. The missing link in the video above is REGENERATION. All products, which are an outcome of innovation, must be designed into closed loop systems that do not allow for even the idea of waste to enter the equation.

Either we evolve the meaning of ‘sustainable innovation’ or we are merely making green stuff that is more efficient but still unclaimed at the end of an open cycle. This is not sustainable. Closed loop systems that are incorporated at the beginning of the product design process is the answer.

Our Truths Are Based On Internal Beliefs That Are Too Often Wrong

Here’ an important message to our leaders and decision makers:

Assume that your truths and beliefs are an Illusion.


Consider how our brain works …
Watch what happens to your belief system as you stare at this image.

1-Follow the moving pink dot: What do you see?
2-Look at the middle black cross. Now what do you see?
3-Now star for a few seconds at the black cross. What happens?

This should be proof enough that we don’t always see what we think we see.

If your eyes follow the movement of the rotating pink dot, the dots will remain only one color, pink. However if you stare at the black ” +” in the centre, the moving dot turns to green. Now, concentrate on the black ” + ” in the centre of the picture. After a short period, all the pink dots will slowly disappear, and you will only see only a single green dot rotating. It’s amazing how our brain works. There really is no green dot , and the pink ones really don’t disappear.


Social Innovation in Action: Vic Applies for the Bucky Fuller Design Challenge Award

InGENuity Vision And Guiding PrinciplesBuckyFuller Design Science Challenge:

How to shift innovation’s intent from creating intellectual widgets to forming intelligent societies.

I want to share that last week I applied for the Bucky Fuller Challenge Award. Hoping you will wish the inGENuity team and me lots of luck. Learn more at links to the story below. Vic 🙂

Awakening to Social Dark Truths is how Bright Futures Begin

Batman-Arkham-City-Joker-Heath-Ledger-460x470As a student of truth, I have become the ‘cynical optimist’. I have allowed myself to go down forbidden rabbit holes, and there faced information that I did not want to deal with. It has been an emotional roller coaster for me to not only have horrific truths revealed to me. But then to also be pushed aside by most people, not wanting to address it. That has been even tougher. I watch how they shut down to what I am saying, and then quickly paint over it with ‘think positive’ brushes. This is a sham.

Screen Shot 2013-08-28 at 3.57.27 PMMy work is about positive transformation and change. What I learned however, is that creating a world that is truly wonderful for all to live in, means standing face to face with humanity’s dark nature. Paradise not a pipe dream. It’s a very real possibility. But not until many more of us wake up to the enslaved society we live in and then consciously act to change it.

Watch this video as an example of another agent of change slides down a rabbit hole, only to find out truths about our money and political systems that 99% of us refuse to address, calling it conspiracy. As if saying that somehow makes the fact that its happening disappear. Watch with your eyes wide open, allow yourself to take it in, and don’t let words like fascism stop you from going down this rabbit hole to see for yourself. Then decide what’s true for you.

In a time of deceit telling, the truth is a revolutionary act ~ George Orwell
None are more hopelessly enslaved than those who falsely believe they are free.” ~Goethe

Screen Shot 2013-08-27 at 9.33.58 PM



Days of the “Sage on Stage” are Over

Experiment: A test was given to physics students all over the world. Results showed that students only comprehend 14% more its basic concepts over a quarter.

Outcome: Listening someone to talk is not an effective way for humans to learn. However, if small group discussions are used to learn the same material, it was found that comprehension gains triple by the end of a semester.

The days of the ‘sage on stage’ are over. It is no longer enough to just have information. Teachers today have to be facilitators of a process that enables their students to self-learn through interactive conversations and activity. This is what I like to call “Collaborative Design”. Listen to this great interview from NPR news on how our antiquated lecture framework, an educational model that’s been used for centuries, is no longer enough.

Ecological Design Principles

Principles of Ecology
From the Center for Ecoliteracy (By Fritjof Capra)

*Interdependence, Diversity, and Complexity*

The members of an ecosystem are interconnected in a vast network of relationships in which all life processes are interdependent and achieve stability through a diversity of linkages.

*Scale and Limits*

At all scales of nature, we find living systems nesting within other living systems, each within its own boundary and limits.

*Recycling of Resources and Partnership*

The interactions among members of an ecological community involve the exchange of resources in continual cycles so that all waste is recycled through pervasive cooperation and countless forms of partnership: on the planetary scale, each of the elements vital for life goes through a closed loop of cyclic changes.

4-Flow Through
*Energy and Resources*

The constant flow of solar energy sustains life and drives ecological cycles, all organisms feed on flows of energy and resources, each species producing output that is food for other organisms.

*Succession and Coevolution*

The unfolding of life, manifesting as development and learning at the individual level and as evolution at the species level, involves an interplay of creativity and mutal adaptation in which organisms and environment coevolve.

6-Dynamic Balance
*Self-Organization, Flexibility, Stability, and Sustainability

All ecological cycles act as feedback loops so the ecological community regulates and organizes itself, maintaining a state of dynamic balance characterized by continual fluctuations.

Going Beyond the Idea of ‘Conscious Capitalism’

Conscious-CapitalismThe following are my comments to an associate who went to the ‘Conscious Capitalism’ conference.

I anticipated when I reviewed Gil’s notes from the ‘Conscious Capitalism’ Conference, that I would be brought into a state of aggravation. Expecting that the language would point to the same old talk about doing good business, while actually covering up that its not doing ‘good’. BUT, I was pleasantly surprised! I’m so relieved, and quite jazzed, about seeing signs of real change, captured within key phrases that were noted. A shift in the integrity of mind and heart about business and the model of capitalism.

His notes suggest to me that, just maybe, we are finally around the knee of the wake up curve, where many of the speakers seemed to be recognizing the need for a different kind of change in business, that so far has merely been rearranging the deck chairs on the Titanic.

monsterteethWithin the language of his notes, there are signals of a readiness to alter our formula for what business is, how we do it, and why … what it’s real purpose is. While moving away from concepts that have merely cloaked more of the same destructive activity that continues to occur.

I will also be so bold (dare I say?) that I was relieved not to see the word used that has represented a mission we have all adored as our savior for so many years – ‘sustainability’. LOL! Suggesting to me we have to go beyond what it represents in order to achieve it.

Finally, to also see that people were questioning even the conference theme itself (as in the last note) by stating: “Does the phrase ‘conscious capitalism’ further instill the corporation with misplaced personhood?” This is where I hope to see a powerful generative conversation to emerge. Because behind its teeth are answers we’ve been seeking.

Here’s Where the Idea of ‘Collaboration’ is Going

Collaboration is redefining what it means to be busy. It is becoming the vehicle for formulating new forms of innovation – sustainable innovation. More and more, you will find it in your work place to get things done more efficiently, and for establishing a new c0llective world-wide governing system – something even beyond the idea of democracy. This short video does a good job at hitting this home.

Vision Quest: Faith seeps through the gaps of our despair.

The corporate oligarchy is now fully in charge. Things will be getting worse for 2/3rds of us, while 1/3 will flourish. Which are you?

Chris Hedges is my new champion. He speaks of the dark state that we are in as a humanity. Naming specifics of our dying plant’s woes, being held in the grasp of an inhumane society.

He addresses truths that do not get spoken. Just as I have tried to do. But his experiences and eloquence far supersede me. Listen to him. Hear his messages – he has two of them. Do you know what they are?

As I head out for my Vision Quest at 5am, I will be carrying the burden of our future with me. Not to despair, but to transform and alter.

As part of my Quest, I will be seeking a deeper meaning of what ‘FAITH’ is. Asking Spirit to guide me in knowing its power, in a time when it feels too late. … But then, that’s when faith creates miracles.

I hope some of you will join me in your own way. To envision a radically different reality for us and our children than what we are headed for. Charge your faith with the despair you feel, and use it to change the future with me.

Sustainability is Only for the Rich

130115255617Os72I’ve never been able to grock how the well-known triple bottom line phrase ‘people planet profit’ has anything to do with sustainability. Please tell me how ‘profit’eering has anything to do with creating healthier societies and a balanced earth ecology?

My interpretation of people, planet, profit goes like this: Elitist PEOPLE who PROFIT from others get to use the PLANET however they want, and make the laws that allow them to do so.

Below is a great example of this, and how ‘doing good’ in order to ‘save the planet’ has nothing to do with human well being. Unless of course you are one of the monetary elites. And so what about the rest of us??

Look. If an organization like EPA is going to create over-arching rules that ban things, they have to also create solutions to replace what will be taken away by the ban. In this case, it means giving every poor person, whose wood stove is no longer usable by law, a stove that is useable. This has to be added to the policy or guess what? It’s not “sustainable”. … Duh.

Well, it’s time for me to go find a cold rock to sleep under, because my wood stove has just now been banned. Sleep tight all you environmental extremists who have a pay check that allows you to buy your warmth, and ignore what is really happening here.

Read this article and you tell me what’s right about non-democratic organizations like the EPA proclaiming new laws in this way?

God I’m pissed.

World War 3 – In the Name of Social Good – For Who?

tanks_largeWith the Ukraine literally ‘up in arms’, is World War 3 on its way?
As with most all wars, this one’s about power mongering. Nothing different. They’re all the same. It has little to do with keeping freedom. In fact, war itself demonstrates we have never had it. I feel helpless to its ways.
Wars are run by the bad guys in my view, always have been. Those who want to profit. A method built into all economies designed to increase the separation between the haves and have-nots.
When will the world of ‘we the people’ rise to a new level of saying ‘no more’? What will it look like when that happens? More war and bloodshed? How do we face up to those whom we all helped to put into power and remove them? How do we replace the system itself with a true democracy, or something even better? How do we replace our old ways of leading nations into war in the name of peace; to a new way following a true path into worldly peace?
It would be interesting to see players in the field of Social Innovation consider how we might design our way out of war, instead of just feeding those who are the result of them.
… I don’t really think we want peace. Do you? I do not believe we are willing to do what it takes to get it. What do you think?

Authentic Leadership Coaching

A Unique Coaching Experience, For Business & Personal Leadership Development

Authentic Leadership Coaching Is For …

Coaches, Executives, Managers, & Those in Life Transition

The professional coaching process is not what it once was. It’s purpose and intent is changing. Your own leadership abilities will improve and become more meaningful to you -and others- once you revisit the notion of coaching itself. When you work with me, you will find that your own values, identity, and sense of authenticity will be considered based on a non-formula approach to the coaching process.

To understand what it means to be a leader today, we must consider being coached away from traditional methods.

Why? Because each one of us is unique. And too often that one-of-a-kind identity does not get to reveal itself through traditional coaching methods. Leadership consulting and coaching process formulas only work to a point. Then what? How do we address you – that part of your personality that does not just have goals, strategies, and tasks to perform more efficiently. These are only on the surface of our inner personal truths, which are the TRUE DRIVERS OF THE CHOICES WE MAKE IN LIFE. This is what authenticity really is. Once revealed the whole world looks different. How you act and make choices will change. You – in your full authentic self – will actually become a more balanced self-realized leader of others. All of which comes from revealing your authentic place inside.

My approach to Leadership Development is different

There is a difference between leading and leadership; between directing as a manager and managing as a mentor. There is also a difference between practicing formulated exercises to create personal change, and experiencing deep transformational change through self awareness.

Leadership Ecology suggests that a person’s leadership qualities are transferred to another through a shared awakening process.

This is done by first empowering yourself as a leader in your own right based on your interests, capabilities, and passions to realize your unique authentic identity. Instead of your leadership being placed upon another by ‘leading the charge’, you rather consciously follow and look for opportunities to ‘catalyze the charge’. By following team members and watching for their own ‘yellow brick road’, you inject power into the group’s journey, one individual at a time – starting with yourself. In other words, you evolve an Ecology of Leadership (read this article) by positioning yourself to see others, rather than them seeing you. Thus, my coaching approach is somewhat opposite of run-of-the-mill coaching. It comes more from a place of ‘guiding’ than it does from a traditional ‘leading’ coaching perspective.

Find the Authentic Leader Inside Yourself

… Start Here

  1. Learn more about this perspective by reading my blog article on Authentic Leadership.

  2. Review client praise for my work, personal integrity, and coaching and facilitation skills.

  3. Contact me Vic Desotelle, by email or phone (831) 454-8046 for a no-obligation inquiry together.

Consider working with me online – It works great.



Innovation is a misrepresented characterization of humanity's creative process.

Innovation is a misrepresented characterization of humanity’s creative process. It is too often used to describe the entire process of manifestation. Actually, INNOVATION is sandwiched between INSPIRATION and INVENTION. This more (w)holistically describes a full creative cycle.

More . . .

If I Wanted America To Fail: Positioning Humanity’s Future

Notice! : I recently received negative feedback on this article. People are particially reading it, then watching the video, and assuming that I am advocating for right wing politics, which is not at all the point of my article. So, as you read, watch for the fears as they arise in your mind. Read with a discerning eye and ask yourself – what is the point of this article? 

I watched this video today and found myself whirling in passion, anger, confusion, and drive, which compelled my to write. Please watch this video ‘first’, then read my article, and please share your thoughts with me in the comments box. I find the underlying topic of the video (i.e. not the subjects of the video themselves) to be a source of volatility and danger. Yet as well, vitality and nourishment are contained therein that can help us become empowered to direct what our future is to become.

This video is an emotionally drawing, well synthesized, manipulation of content that both inspires and conspires. Very well done. It is an excellent piece to bring into conversation for ‘The Next Edge’, ‘’, and similar groups.

The video directs watchers toward a toll on the bridge, where humanity has staged a stand-off between ‘knowledge and intent’, and ‘values and value’. It is mixed with both wrong and right points that influence the watcher’s mind, depending on which side of the bridge you start from.

To take messages like this ‘as-is’ and attempt to stand for your view through reason is suicide. But to collaboratively play with the video’s nuances can help to realize new forms of awareness that become a foundation for humanity’s crossing into our future. A forecast that, by design, does not force individuals to take a stand, but to instead freely cross destiny’s bridge to address our fate together.

I encourage those who come to this grand dialog to not distain nor proclaim the video’s message as ‘reasonable’. Do not take a stand. Rather, become a watcher of what emerges from within a rich non-defensive dialog about the subjects this video brings front-and-center. Allow the unfolding of unexpected answers to happen – those that can only be realized from within a collaborative generative conversation. A gathering where the badges of ‘expert’ and ‘authority’ are left at the gate. Allow its content to guide us (rather than collide us) toward destiny’s call.

Let us use information, such as what is described in this video, to move ourselves from the dangers of positioning an ’emergency’ into a place of ’emergence’, where wonder and creativity (not just rationality and fact) are the foundations for shaping our future.

Plutonium is Flowing into Our Oceans and Skies


Dead sea creatures cover 98 percent of ocean floor off California coast as result of Fukushima nuclear fallout (click for article)

Do you know this?!

Do you know what plutonium is? Do you know that it’s leaking into the Pacific? Do you what this means? And here we are – watching CNN journalists argue about who’s got the bigger balls to be president, with barely a whimper about Fukushima. Too funny.

You’re right: It’s not funny. Because the game is over and nobody knows it. Everyone is still playing as if time had not run out. But it has. It reminds me of a truth the movie “The Matrix” revealed. Remember it? In that movie, our lives were (are?) apparently a great big lie; a dream that we don’t know we are dreaming. Time to wake up to the truth of what’s happening, don’t you think? Watch Nobel Prize winner Dr. Helen Caldicott’s video below called “What We Learned From Fukushima” in video below.

Don’t you get it?

The dark genie is now out of its bottle. The wild woo-ly beast – a creature from our worst nightmares, is free. The seers death card has been played. Plutonium has over a 26,000 year half life, and right now it’s particles are filling our skies, leaching our waters, and contaminating our soils, poisoning the entire food change of life. And do you realize that no one knows how to filter out all this radiation, let alone where to put it if they could? Meanwhile, this Pluto-creature is insatiably eating any living flesh it touches. It’s happening RIGHT NOW. Millions of us are being eaten alive in this moment, and we don’t even know it.

So much for innovation.

Want to be remembered for an innovation that saved humanity? Best get started. Forget that great new app or awesome widget that will make you a million dollars, because you life span has been so shortened at this point that you won’t be here to spend it. Instead show the world some real innovation by figuring out how to stop the madness and find a way to get the dark genie back into its bottle. Maybe the next great idea is not an app or  device but is instead a way to passify humanity’s devisive nature. The mothers of invention, named Problem and Crisis, have never screamed so loud for their new borns.

Sustainability? – What a joke.

Oh, and for this whole sustainability movement: Give me a break. How arrogant can we be, while pushing chairs around on the deck of the Titanic. What a joke the whole sustainability movement is. A complete failure. Worst part is, we actually had the know-how and technology to avoid this insane suicide. But now, the only green we can talk about for the rest of our very shortened life spans is the green that is coming from a very sustainable pile of glowing dead flesh, effectively lighting up the planet. Guess this is one thing we can brag about: In a sick sort of way, our energy and environmental problems have be solved!

Look – It’s too late.

Why bother at this point? Really. It is too late. Game over. End of story. Might as well go play with your children for the short time we have left. Watch them drink their last few glasses of radiation-enriched Kool-aid, knowing from here on that we will be watching our families die slow, horrific, painful deaths.

Without most of us even knowing that we’ve asked a question that has provided us an answer – a solution has appeared in an unexpected way. Done from inside our ridiculous problem-solving philosophy (which by the way ‘is’ the actual problem), one of humanity’s greatest problems is now declared solved. Guess we got what we asked for. Next question please?

+ + +

Watch Nobel Prize winner Dr. Helen Caldicott:
What We Learned From Fukushima (April 2, 2012)

Few people know that the Pacific Northwest got whacked hard by fallout from the Fukushima disaster with radiation rates hundreds of thousands of times higher than normal background radiation.  The damage from this is not something that the corporate media or the government is talking about.  It mysteriously disappeared from the radar almost immediately.  Dr. Caldicott referred to this as a process of “cover-up and psychic numbing.”  Looks like it may be working.  The Nuclear Regulatory Commission just approved two new nuclear power plants this week (4/2/12) in South Carolina in addition to the two approved earlier this year in Georgia. Dr. Caldicott talks about the dangers and hidden costs of nuclear power then tells the awful truth in minute detail about the actual scale of the Fukushima disaster and compares it to the nuclear disasters of Chernobyl and Three Mile Island.  Recent studies estimated that a million people have died so far from Chernobyl. Dr. Helen Caldicott is a physician, Nobel Peace Prize winner, noted author, anti-nuclear power advocate and has founded numerous national and international groups which oppose nuclear power & weapons, including Physicians for Social Responsibility. See also:


Moving from Thinking to Action – The Fears and Myths that Bind Us (part 1)

Transformation or Collapse?

Many of us sense that humanity is a a place of act now or die – no exaggeration. Yet, not much change seems to be happening, especially in human behavior.

There seems to be incredible unconscious fears about acting on ideas, and even more about the future that is ours … Just better not to think about that part. Thinking is wonderful, but if it just stays in the mind, nothing new gets created. And I’m not sure that thought is the way out of our misbehavior in a world that is asking for a reunification of its wholeness.

‘Failure’ too is another show stopper. It is so voodoo in most cultures that it freezes people from action, and increases the thinking – It’s safer there. Even the responsibility of success is scary because of the confusion that comes up when we think of having to do the work; for no pay typically. How would we survive?

The essence of personal sustainability emerges in this space and is not being addressed in traditional organizations – even the ones who are attempting to apply sustainability in terms of technical developments. There also seems to be a fear of abandonment and being shamed if acting on their out-of-the-box, culturally unaccepted ideas. I speak from my own experiences here, but this has not stopped me from trying. Not one bit. But I’ll admit it has put me into a horrible place in life, with no ability to make ends meet financially, loss of friends and family, inability to find meaningful work, isolation, and so on. I guess their fears are valid.

Yet: Where are the new heroes going to emerge? I have felt for sometime that the new hero is not “a” hero, but a collective “heronis”. This is my word for a collaborative form of heroism that arises through the integrity of collaborative design. Strangely, very few seem to know how to do this thing called ‘collaboration’ and fall into the trap of linear structured methods of development that depends on singular forms of leadership – truly old paradigm, but still viscerally real in our existing world.

This way of organizing worked in the past, but now it only sets up false expectations based on the idea of a ‘savior’, an idea that is so prominent in all human cultures. The savior mythology for leadership needs to pass out of our consciousness so that a new myth can emerge – a global mythology that reshapes the role of leadership from having power ‘over’ people into power ‘to’ people. Myth is where the unseen directives that influence a society’s way of being come from, and is where we will need to go – if we want to see real change.

More on this is coming – how to move from thinking to action, and how our fears and myths blind and bind us. I plan to move this discussion into the realm of ‘values’ – those tangible tidbits that are visible when a culture’s underlying story (its mythology) expresses itself. They are the bridge from the conscious to unconscious, and have a big role in limiting the emergence of a new creation myth by entangling our abilities to manifest an evolved shared humanity. Vic D. 🙂