The Art of Authentic Leadership

How To Become An Authentic Leader

By Vic Desotelle

Authentic Leadership is for those who
choose to ‘BE change’ as the way to ‘SEE change’


Authenticity as Prerequisite for Leadership

Today’s growing global problems can not be solved using the same methods that created them in the first place. Thus, we must evolve our approaches toward innovation, including a new eye on leadership. This article addresses leadership from a very different perspective. How do we bring in new forms of technologies, build conscious business paradigms, support social issues, and formulate economies that create well being in our communities?

To create a better world for our children and our children’s children, we need to apply leadership in a new way. ‘Authentic Leadership’ addresses this need. Specifically, it reshapes our way of thinking and collaborating. It helps us to make more choices available to more people, and to make better decisions by using evolved forms of collaboration and individual empowerment. This kind of leadership is what is needed to help us build a sustainable vibrant world society.

Authenticity is the difference between leading and leadership

There is a difference between practicing formulated exercises to create personal change, and experiencing deep transformational change through self awareness. This is done by first empowering yourself as a leader based on your interests, capabilities, and passions, to realize your own unique authentic identity.

Once this is achieved, a shift in personal understanding of leadership will occur. With this shift, comes an evolution in the way you are able to help others realize their own power and their own sense of leadership. Thus, you become a catalyst for change rather than a director of change.

The primary role of an Authentic Leader is to follow change from behind, not direct it from from the front.

That’s right: I said ‘follow’. By following team members and watching for ways to enhance their own ‘yellow brick road’, you inject power into both the individual’s and the group’s journey – one individual at a time, including yourself.

Change carries greater purpose than satisfying our own self imposed ideals that others want to follow. This is not empowering and does not lead others toward their own authority. Realizing this is a big step toward becoming an authentic leader. To do this, the way leadership is viewed has to change:

Rather than placing your leadership in front of others and ‘leading the charge’, you instead follow and keep a watchful eye for the opportunities to ‘catalyze desired change’. This enables change – not through your direction, but by facilitating and empowering those who reveal guiding insights with a passion to act.

Choosing ‘director’ leadership or ‘follower’ leadership says much about how we will affect change.

Director-leadership reinforces old ways and helps to stabilize existing cultural norms, whereas follower-leadership establishes new pathways for culture systems to emerge. Both have their role in evolving a society. However, ‘follower’ lead approach focuses on creating the new by recognizing when old principles, rules, and behaviors don’t work anymore. Unlike ‘director’ leadership, ‘follower’ leadership allows effort to be on creating the new without putting energy on breaking down old norms that no longer serve us.

This actually is the only way real change happens, since killing off the people and systems that serve the old way does not in fact kill off the behavior of that old way. When you look at history, our revolutions, which arise to address needed change, have not really been effective. The same patterns have tended to repeat themselves over and over. To create real change, we must attend to the emerging new, not put energy into eliminating the old.

The ‘Bulls-Eye’ – An Old Metaphor for Leading and Succeeding

Have you seen how the target is so often used as a business metaphor? I do like this metaphor of the arrow hitting the bulls-eye, but for a different reason than you may think. What if, for the authentic leader, it is no longer appropriate to aim for the center of the target? What if your best shot is actually when the arrow lands in the furthest outer ring?

For the authentic leader, viewing situations from a target’s periphery is more powerful than from its center. The edge is a place where you have to be more a part of the interactions with others. You are not at the center of the world for all to adore. The new leader has moved passed his own “me center” needs that satisfy personal ego. Instead respect is gained by risking at the edge. Risking being seen in in the vulnerability of one’s humanity as a person that makes mistakes and is flawed like we all are. The periphery of the target is not as safe as the center. It’s at this periphery, and not the center, where an authentic leader’s true power is realized.

In Leadership Ecology, you want to target the OUTER ring, not the center bulls-eye.

From the outer ring you have a very different perspective on leadership. By placing yourself in the outer ring, you are in the best position to move others into the center, not you. Aiming for this part of the target also challenges your own awareness, and thereby your authenticity as a person. And this is so important as a leader, because people can feel your truth. It is not as hidden as you may think. Most can tell when you are not really coming from your authentic self.

Mirror Mirror on the Wall …

Each of us sees ourselves best by reflecting off of others. In fact, I propose that it’s the ONLY way we can see our true authentic selves. That is, your ability to be truly who you are will become evident once you surround yourself with others who can empathize with your life path and compassionately share with you how they see you. This mirroring concept is core to good a leader’s ability to facilitate others along their path.

It is the authentic leader’s responsibility to be a reflection of you. It must be done in a nonjudgmental way, while at the same time being boldly-truthful – a mirror of ‘you’.

A mirrored message can not be recognized by you until someone actually reflects it back to you, and taking in reflected (mirrored) messages can be difficult. Often, what another says about you triggers the ego’s protection mechanisms. But allow them anyway. Permitting these reflections will help you see through your own forest of day-to-day trials. As you serve others in this way your own leadership qualities and abilities improve and becomes more meaningful. As a mirror, you generate and acknowledge your own insights with others. This process actually becomes a spiritual journey as you enter into your own personal labyrinth toward becoming more aware.

Creating an Ecology of Leadership

When we come to realize our own authentic identity, we move to a place of compassion and empathy for others. Rather than being in the front office, where too often isolated decisions are made, instead your influence radiates out in an attempt to partner with others. You no longer are a director overseeing subordinates, but instead see value in empowering others, helping to shape an empowered network of interactions. A ‘Leadership Ecology’ begins to form.

Evolving an ‘Ecology of Leadership’ is not done by placing yourself at the center of attention, or at the front of the room with everyone’s eyes pointed at you. Rather, it is done by positioning yourself to easily focus on others in the group, not them being focused on you. As we’ve discussed in the bulls-eye model, this comes from a place of guiding from the periphery, rather than directing from the center or the front office.

When a Leadership Ecology occurs, a web of relationships emerges revealing each person’s authentic leadership qualities through the transfer of their power to others. When done in a conscious way – a shared collaborative awakening happens.

Authentic Leadership is Collaborative?

Once you get comfortable with this new perspective, your actions and your direction of others, will come from a different place – an empathic place, which is the first step in empowering others to their own leadership. This is what ‘authentic leadership’ is all about. It’s this kind of leadership that empowers others into their own leadership. It marks the beginning your organization moving toward new forms of collaboration that create unexpected, even disruptive innovation that is built on a foundation of group empowerment – a collaborative leadership.

Each One’s Uniqueness Revealed

Each one of us is unique, and too often our one-of-a-kind identities do not reveal themselves through traditional coaching or mentoring methods. Leadership consulting and coaching process formulas only work to a point. How do we address that part of our personality that is not just about creating goals, strategies, and tasks to perform more efficiently? Our business-oriented activities too often cloak who we really are – our inner personal truths.

Our inner truths and beliefs are the real drivers behind all choices we make in our external life.

Once you reveal and own your inner truth, your true identity is revealed. Now the whole world will look different. Your choices and actions change as well. In your full authentic self, you become a more balanced self-realized leader of others. And it starts with the others reflections so that you can see inside yourself and then emanate true power; true leadership.

Entering the Labyrinth of Authentic Leadership

Entering the labyrinth of authentic leadership can rarely be done without having others involved in your awakening process. It also can not be done by merely understanding the concept. To really grok its value, and to see authentic transformation, this kind of work must be experienced in the day to day trials of your life. You must actually walk through the labyrinth of your own making, not just think about it. This often starts with a coach or mentor – someone who can support you as you move toward the root of personal insight. Insights that will include valuable tools for using on the job. Such as, becoming more clear about situational problems, the ability to recognize employee character behaviors, understanding resulting decisions that they make, and how to help each other evolve into the creation of collaborative solutions.

Realizing our authentic self is the true power source of all good leaders … Once obtained, they give it away freely.

You will also become skilled at both offering and receiving acknowledgment – from a place that goes beyond selfish ego. These are all unique and personal experiences to you and you alone. As you to awaken to a more authentic self, a personal transformational change will emerge from within you that affects not just you, but those around you as well.

A New Understanding of Leadership – Listen Up!

We are moving into a new understanding leadership and management that are no longer only about reaching targeted goals and objectives. Sure these are important, but they are less significant than the need for ‘authentic leadership’.

To understand what it means to be a leader today, we must be retaught and move away from traditional methods. You will not find absolute formulas or rigid processes for building on prescribed objectives.

Although sometimes useful, authentic practices tend to stay away from prescribed rational formulas and instead rely on a blending of your own and others intuitive instincts. The greatest challenge is learning to use your instinctual senses to listen deeply into yourself, as well as into others. Do not make your primary motive for listening to direct what you hear another say and direct them toward action. No. Instead listening is done guide through reflection, helping another to see their own aha’s. This is ‘empowerment’, which is the primary measure for how well authentic leaders are applying themselves.

Reevaluating Your Expectations

This is the first step toward becoming an evolved leader – an authentic leader, is to reevaluate your expectations. What are your true objectives and plans, based on your hidden personal motives? This can not be done alone. But done in a safe, nonjudgmental container, groups can work and learn together how to realize a deeper sense of self. By supporting each other, we reveal things that bring profound insight to who you are and how you perceive the world. Beyond that, your ability to support your team, family, or organization becomes more trusting and more meaningful. This is true leadership. Expectations in your role as leader have changed. Now you are moving toward an ‘authentic leadership’.

Imagine Leading and Being Lead in an Authentic Way

What would it mean for your team’s productivity and success if you acted as their mentor or coach, rather than as their manager or director? What if you shifted your ‘I’m in charge’ thinking, to enabling their charge?

What would happen if you shift your motivation from being an ‘authoritative director’ to being an ‘authentic leader’?

Start aiming at the outer ring of the target instead of the center, and watch what happens.

Written By Vic Desotelle EMAIL VIC

The Link Between Ethics and Innovation

Ethics to Innovation Article

By Vic Desotelle and Michael Kaufman

Table of Contents

  • Introduction
  • The Ethics/Innovation Relationship
  • What are Ethics?
  • Forces Creating Managerial Dilemmas (Principle Forces Creating Practical Dilemmas)
  • What is Innovation?
  • Innovative Wholes and Inventive Systems (Fractal Wholes vs Fractured Parts)
  • The Emerging Global Ethic
  • Innovation through Ethical Tension
  • Sustainability: Bridge from Ethics to Innovation
  • The New Innovation Strategy
  • Architecting a Regenerative Commerce
  • Conclusion


Ethics to Innovation




In today’s business climate there are several forces intersecting in such a way as to create a tension that puts business executives, managers and employees into situations where they face an ethical dilemma. This dilemma could be summarized by the following question:

How do we do the right thing while at the same time balance the needs of all our stakeholders (investors, employees, customers and suppliers)? What is the right thing to do?

The recent events involving Enron, MCI/Worldcom, Global Crossing, Quest, Arther Andersen, and Tyco, (to name just a few) are examples of the negative consequences of actions taken by executives that face this dilemma.

These actions and the resulting surge of policies and public outcry to rebuild the faith in business and business people have created the conditions for what we call an emerging global ethic. This white paper explores the concept of this emerging global business ethic and the link between this ethic and innovation.

Forces Creating the Dilemma
The forces at work to create this dilemma are:

• an increasing quality of life,
• the transformation of organizational cultures,
• the limits of a hierarchic model
• increasing external competitive forces, and
• the short-term demands of Wall Street

Over the past 20 years, a large strata of western society has experienced an increase in personal wealth and an improvement in the quality of life (even though average incomes have remained basically constant during that period). Abraham Maslow pointed out in his hierarchy of needs (in the 1960’s), as people have their basic needs for food, shelter and clothing met they will tend to move up this hierarchy people feel safe, the quality of life improves and people have a tendency to feel the need for belonging and mastery of a task and ultimately the desire to be ‘all they can possibly be’

During this same period of time, businesses have been under-going a slow transformation that reflects this rise up the hierarchy of needs by executives and management. Simply put, for many businesses this transformation translates into a desire to bring the corporate mission in-line with the personal needs and values of the practitioners of the business.

This transformation, while desire-able and necessary for the enterprise to support the individual in achieving self-actualization, has a tendency to bump into the operating model of the organization. Most businesses (most organizations) in the west have been structured using a hierarchic organizational model, which, at its essence, uses the underlying operating principles of command and control to influence behavior. The command and control model of organizing conflicts with the rise up the hierarchy of needs and creates an internal organizational pressure that needs to be resolved in some way.

At the same time companies are experiencing tremendous pressures from the marketplace. Competition is increasing constantly and the pressure from Wall Street on public companies for short-term results to produce quarterly numbers (a short-term focus) is immense. Combine this internal organizational pressure with these external pressures and we find ourselves in a business environment where ethical dilemmas are plentiful.

What is Ethics?
Ethics and their underlying values are core beliefs which develop a person’s character and shape their actions. Most often these underlying beliefs are unconscious, unseen and unknown by the individual but make themselves known through their actions. An individual’s ethics and underlying beliefs come from their upbringing and are influenced significantly by their socialization (school, work, church, community, nation, etc.).

Individuals have ethics. Organizations have cultures. When young people come together in groups to accomplish something we call them gangs. When adults come together into a group to accomplish something we call it an organization. In either case, groups themselves don’t actually have ethics or values – they have a culture. This culture is created by a combination of the environment the organization is in, the structure of the organization, what the organization is attempting to accomplish, and the underlying beliefs of its members. Organizational culture can influence individual behavior in significant ways – in either a positive sense or a negative sense. The organizations cultural influence can be reinforcing (uplifting) or destructive and often both ways simultaneously.

The need to examine ethics in organizations has arisen from the complexity of business activities. The golden rule, “Do unto others as you would have them do unto you”, could be one way to articulate what has been the unspoken guiding value/ethic for western business. However, the nature of business in the 21st century is complex, global, professionally demanding and constantly changing. Therefore the demands on individuals and groups of individuals (teams, departments, organizations) are much higher and more complex. These demands require individuals and organizations to make a conscious effort to articulate a clear set of ethics/values to guide behavior for success in this kind of climate.

An Emerging Corporate Ethic
Since the advent of the ‘global marketplace’ there is a greater need for developing standards for global commerce. Since ethics are core beliefs, and influence behavior as well as communication, it is becoming increasingly necessary to develop a global standard, a global ethic, that facilitates commerce across many levels – transactions, collaboration, strategic partnering – and provides high quality goods and services for consumers.

In addition to the forces mentioned earlier there are several trends in the business environment converging to create what we call ‘an emerging global ethic’.

• The trend towards product quality and customer satisfaction
• The trend towards greater professionalism, autonomy and responsibility
• The trend for managers to become leaders and facilitators
• The trend of businesses being organized more towards teams, networks, and flatter structures
• The trend towards creativity and innovation for competitive advantage
• The trend towards the globalization of business
• The trend towards co-opetition (companies competing and collaborating simultaneously)
• The trend towards sustainability (triple bottom line economics)

These trends challenge the traditional corporate structure and bring forth the need for organizations to transform their work environments from top down, hierarchic organizations and organizational cultures into more flexible, emerging and self-organizing enterprises that are places of learning and creativity.

This transformation brings with it the need to re-evaluate existing values and define new values/ethics that are in line with and enable global commerce. We think this transformation and these trends set the stage for the emerging global ethic.

At the root of this new corporate ethic is a shift in ‘what a company thinks’ and ‘how it thinks’ which leads to a shift in ‘what a company actually does’.

New Strategies
Once we begin to shift ‘what we think’ and ‘how we think’ we begin to shift what we do. What businesses do is typically articulated as strategy and defined in operations.

The new corporate ethic is at the heart of shifting corporate strategies. These new strategies get articulated into the organization’s operations in the form of principles, policies, and practices. These new strategies also get articulated in an organization’s structure.

Ethical Principles
YES: A set of collectively chosen values that guide the actions of a company
NO: A list of corporate declarations that determine the direction of the company

Ethical Practices
YES: Decisions that are made as a result of managing day-to-day activities
NO: Choosing between the right and wrong thing once an incident has occurred

Ethical Policies
YES: Monitors the differences between chosen principles and actual practices
NO: Determines the legal fate of an individual or group after making improper choices

A company’s operations is a direct connection between its underlying beliefs and its actions. “The purpose of a system is what it does.”

We can always know (or extrapolate) from actions what the underlying beliefs are. In order to be successful in today’s global marketplace beliefs and actions must be in alignment with this new, emerging, global standard. As a consequence of this new, emerging, global ethic, companies are adopting new strategies and business models.

New Strategies include:
• Triple bottom line economics
• Sustainability
• Continuous Innovation
• Co-opetition and Collaboration


Of these new strategies, sustainability has the potential to provide the most far reaching value economically, socially and environmentally. We think sustainability is an important part of the emerging global ethic.

The basic definition of sustainable development was stated in 1987 by the World Commission on Environment and Development’s publication Our Common Future and reads as follows:

“Humanity has the ability to make development sustainable – to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs. The concept of sustainable development does imply limits – not absolute limits but limitations imposed by the present state of technology and social organization on environmental resources and by the ability of the biosphere to absorb the effects of human activity.”

G.H. Brundtland (Chair), Our CommonFuture,
World Commission on Environment and Development, Oxford University Press, New York, 1987.

The Natural Step, a non-profit organization dedicated to helping businesses and governments integrate sustainability to their core strategies and operations has developed four basic principles for a sustainable society:

The Four System Conditions

In a sustainable society, nature is not subject to systematically increasing:

1. concentrations of substances extracted from the earth’s crust;
2. concentrations of substances produced by society;
3. degradation by physical means;
and, in that society. . .
4. human needs are met worldwide.

There are many more definitions for sustainable development (and sustainability in business) which is leading a number of organizations to explore the development of new voluntary standards. In the United Kingdom there are several sustainable development standards being trialled by UK companies. These include: AA1000 (developed by the Institute for Social and Ethical Accountability), the Global Reporting Initiative (developed by a wide range of international organizations), ISO14001 (International Standards Organization) and Project Sigma (a sustainability management standard under development by the British Standards Institution, Forum for the Future and others).

There are significant opportunities available to businesses for actively pursuing more sustainable approaches. These include:

• save costs by reducing environmental impacts and treating employees well;
• increase revenues through environmental improvements and benefits to the local economy;
• reduce risk through engagement with stakeholders;
• build reputation by increasing environmental efficiency;
• develop human capital through better human resource management;
• improve access to capital through better governance.


Neither of the definitions of sustainability presented above is prescriptive. Both definitions allow for, and stimulate the creativity of practitioners to develop their own appropriate responses and innovate to create the right sustainable solutions in their unique organizational contexts.

In our white paper on bottom line innovation (InnovationLabs, July, 2002) we defined 32 innovation targets (see table on right). If an organization adopts a sustainability framework we can add several new opportunities for innovations to this list. Opportunities to innovate materials, methods, machines, new markets, and new business models can be added. Shifting to a sustainability provides business with a framework to move from a basic problem solving modality to one that incorporates innovation into the very fabric of the enterprise.


Today’s troubling business climate requires that organizations have a thorough understanding of ethics so that appropriate decisions can be made when dilemmas arise. But ethics is more than knowing what to do once a problem arises. Appropriate ethical action can only be applied when company managers are committed to leading from an ethical rightness based on values, not just the law. And, a broader education on ethics can help to reduce legal action by teaching managers how to make clear decisions early in the process.

To heal ethical dilemmas, organizations must commit to a collective values alignment process that acknowledges the transitional times we are now going through. This values alignment process should take into consideration the emerging global ethic and the shifting to economic models that contain sustainability as part of their framework.

An organization’s culture will reflect management’s commitment to a set of values. If management’s commitment includes understanding and embracing sustainable frameworks, companies will then be in a position to make innovations in strategies, processes, structures, products and services — making innovation a core capability of the organization.

Further notes to incorporate:

-Sustainability limits create infinite possibilities (fractal behavior)
-During times of great change, there is an emphasis on ‘principle’ over ‘policy’ (‘practice’ is the bridge of activity that is always present)
-[Also see inKNOWvate website for prewritten material]
-3P’s as principle-based foundational model for self-regulating ethical management
-3E’s (trinity) 7Ee’s as principle-based foundational model for self-regulating innovation management
-The 3 archetypes of Regenerative Commerce transfer principle concepts into practical action (Archetypes are a result of primary needs interacting to create an identity (such as Regenerative Commerce set of 3))
-Bringing innovation into an organization as part of a ‘knowledge management’ process
-Today’s ethics management processes are geared around informing of old policy (systemic) without communicating new principles (wholistic). Thus, an acting manager gets caught in a quagmire of existing practices [based on policy measures … coming from existing old myth] when there is a need for new practices [based on principle map … emergent new myth].
-Ethics as catalyst to new ‘forms’ of innovation [note that ‘form’ is more about invention]
-Suggest this in ‘about’? … or have link at where fractal wholes are mentioned? … From fractured parts toward fractal wholes takes us into the discussion of organizational architecture (and later, organizational geometries which is one level beyond org. architecture)
-Relations to Fractal-wholes concept Relations to Fractured-systems concept
heart orientation head orientation
feminine archetype masculine archetype
knowledge management (as in head/heart integration) information management (head only management-result from adolescent brain coming into its own identity realization separation from heart occurs only to return later)
Organizational learning: (learning centrally webbed to entire whole, energy direction is bi-directional to/from teach/student) Organizational development: training (unidirectional and periphery and attached separately to each system)
inclusive of fractured systems non-inclusive of fractal wholes
singular boundary multi- boundaries
spherical relationships vectored relationships
whole can be realized through any part
nonlinear linear
infinite finite
parallel serial
whole/hole interplay


DiscoveryColabs and InnovationLabs describe abilities to innovate utilizing ethics as the catalyst to develop the necessary dynamically-adapting learning-based organizations.

Vic Desotelle,
Michael Kaufman, Innovation Labs




Policy Innovations: When Principles Pay

I found this at It discusses the idea of when principles can be profitable in the world market. I like to think of ‘profit’ as much more expanded and profound than how we use the word in our society today. This video is worth a look. Tell me what comes up for you.

When Principles Pay

When Principles Pay
When Principles Pay