Defining a Regenerative Commerce System

Regenerative Commerce is a system based on a broader understanding of what it means to develop technology and business. I propose that, using these principles, a region’s economic system can revitalize itself and perform beyond today’s assumptions and expectations. The following represent shifts in awareness of the models we use to create and innovate within enterprise. Note that a ‘shift’ means we are including new information that expands existing models and does not mean that we are replacing them.

A Shift …

1:  A Shift From Single -> To Triple Bottom Line Management

Developing Evolved Organizing STRUCTURES

2:  A Shift From Building Mechanistic Systems -> To Growing Living Wholes

Advancing Technological PATTERNS

3:  A Shift From Linear Sequencing -> To Nonlinear Cyclic Closed Loops

An Integration of Value-Web PROCESSES

.’s long term objective is to create a global network of innovation learning centers. Each interdependent center will incubate innovative technologies and companies that can work for a our emerging globally conscious community.

This concept, known as ‘Regenerative Commerce‘, will act as an integrating framework for incorporating principles of sustainable innovation for the realization of business products and services that work for a post-industrial society.



1- Sustainable Design Techniques
Closed Loop Systems * 7e’s of Strategic Innovation * 7 Elements of New Enterprise * Sustainable Innovation Defined

2- Development Principles for Metabolic Growth
Biomimicry * Ecological Systems * Knowledge Capacity * The Natural Step * Permaculture * BauBiologie

3- Knowledge Distribution Methodologies
Triple Bottom LIne Matrix * EcoManagement * Innovation Mapping

4- Regional Design & Dialogue Frameworks
Tri-Cellular Communities Model * Conversation Word Map * World Dialogue Experiment on Change & Myth

5- Sustainable Enterprise
Ethics & Ethics to Innovation * Values Considerations * Innovation vs Invention * Technology Council * Sustainable Business Planning Guide

6- Networked Communications Modeling
Concentrix Management For Group Design * Collaborative Learning Exchange Markets * Community Domains For Culturally Creative Design


principle practice policy
Principle Practice Policy Feedback System – Click for More on the 3P’s of Community Design

In the near future, the PRINCIPLE PRACTICE POLICY model ( 1 * 2 * 3 * 4 * 5) will be integrated into the Regenerative Commerce concept.

Here, the policy body acts as a ‘governor’ that monitors the effectiveness of predetermined guiding principles via the principle body, and provides feedback to the overall system so that adjustments can be made as the chosen principles play out in a practical way within the practicing body.

What is missing in today’s model for community design and development, based on this 3P’s model?

What are you’re thoughts? Blog me below, or contact me directly at, or join me and others in collaboratively designing and applying this concept by going to the Regenerative Commerce collaboration wiki (This is a new effort and I need and want your help!).





Ecological Design Principles

Principles of Ecology
From the Center for Ecoliteracy (By Fritjof Capra)

*Interdependence, Diversity, and Complexity*

The members of an ecosystem are interconnected in a vast network of relationships in which all life processes are interdependent and achieve stability through a diversity of linkages.

*Scale and Limits*

At all scales of nature, we find living systems nesting within other living systems, each within its own boundary and limits.

*Recycling of Resources and Partnership*

The interactions among members of an ecological community involve the exchange of resources in continual cycles so that all waste is recycled through pervasive cooperation and countless forms of partnership: on the planetary scale, each of the elements vital for life goes through a closed loop of cyclic changes.

4-Flow Through
*Energy and Resources*

The constant flow of solar energy sustains life and drives ecological cycles, all organisms feed on flows of energy and resources, each species producing output that is food for other organisms.

*Succession and Coevolution*

The unfolding of life, manifesting as development and learning at the individual level and as evolution at the species level, involves an interplay of creativity and mutal adaptation in which organisms and environment coevolve.

6-Dynamic Balance
*Self-Organization, Flexibility, Stability, and Sustainability

All ecological cycles act as feedback loops so the ecological community regulates and organizes itself, maintaining a state of dynamic balance characterized by continual fluctuations.

Reconsidering the Meaning of "New" Technology

A critical piece to technological success in an emerging era of the green (or sustainable) design marketplace is to, not just create cool, cutting edge technologies, but to also define design itself differently so that technology’s underlying processes comply with the new principles of triple bottom line (sustainability) management. That is, we must redesign our underlying methods for designing technologies. To do this, we will have to take a much bigger look at how we define – not just the end-result, but also reconsider the actual design processes themselves by asking questions such as: ‘why’ are we designing a given technology in the first place?, ‘how’ does this technology need to be created with alternative design principles in mind (see Bucky Fuller’s Design Science as an example)?, ‘what’ will be different about the form and function of the end-product?, ‘who’ does the technology affect?, and what is its (w)holistic impact on the greater earth ecology of living systems?

I’d love to hear from you all what you and your teams are doing to make this shift in technology design thinking.

Vic Desotelle

Policy Innovations: When Principles Pay

I found this at It discusses the idea of when principles can be profitable in the world market. I like to think of ‘profit’ as much more expanded and profound than how we use the word in our society today. This video is worth a look. Tell me what comes up for you.

When Principles Pay

When Principles Pay
When Principles Pay