Reconsidering the Meaning of "New" Technology

A critical piece to technological success in an emerging era of the green (or sustainable) design marketplace is to, not just create cool, cutting edge technologies, but to also define design itself differently so that technology’s underlying processes comply with the new principles of triple bottom line (sustainability) management. That is, we must redesign our underlying methods for designing technologies. To do this, we will have to take a much bigger look at how we define – not just the end-result, but also reconsider the actual design processes themselves by asking questions such as: ‘why’ are we designing a given technology in the first place?, ‘how’ does this technology need to be created with alternative design principles in mind (see Bucky Fuller’s Design Science as an example)?, ‘what’ will be different about the form and function of the end-product?, ‘who’ does the technology affect?, and what is its (w)holistic impact on the greater earth ecology of living systems?

I’d love to hear from you all what you and your teams are doing to make this shift in technology design thinking.

Vic Desotelle

Vic on Sustainable Innovation

I have long awaited the day when business and technology begin to use principles of sustainability as the foundation for creating and using products and services. Well, the future has arrived and I’m all over it.

Under concepts like ‘triple bottom line’ and ‘social responsibility’ the idea of innovation is showing up in new ways. Thus, I will be spending ample time discussing these kinds of concepts and looking at how their use in day-to-day development within your company will dramatically improve not only your production but also your companies attractiveness to potential clients and investors.

All of us carry underlying beliefs that drive the creative process, and today’s view of innovation carries many assumptions. Unfortunately, these assumption lead to dangerous results because the correct “checks and balances” have not been implemented. Because of this, it is now essential that we use a broader perspective when creating and assessing various forms of innovation.

One idea is to blend three different concepts of innovation into one; Social innovation, organizational innovation, and technical innovation. Each of these carry their own individual ability to create cool stuff. Yet, when actively used together during an innovation process as a sort of “3-lens perspective” your outcomes are kept in check and actually pushes you beyond your present level. Furthermore, it will help you to make better decisions for your company and for the planet. Using this 3-lens perspective, you will be able to track and monitor improved efficiency of the solutions or outcome you create.

So stick with me on this one. Let’s dive in with both feet and talk about this thing called ‘sustainable innovation’. I want you to ask questions and address some of your greatest fears, concerns … and, yes, potential opportunities that you think can arise by jumping into this new form of innovative process. Are you in?

Vic on Keepin' it Green – the Color of "Sustainable Innovation"

As most of you who clicked into this space: green is no longer a do-good concept. No, in fact it has become a manditory part of defining any business, any organization, any city … really anything that we humans have the ability to think about and create will forever be different because of the green movement and its identity with how we manage our home  – that big round house we call Earth and all the living communities that inhabit it.

Green for me, goes beyond the idea of ‘environment’. In fact, I find that most talk about the environment often separates us two-leggers with big brains; as if we lived in the environment but were not apart of it. This is a wakeup call: We are “THAT”. And this means that how we address green has to address our interconnectedness with anything that we normally discuss as if its something outside of ourselves.

So, in this section of the blog, we will be having conversations about green as essential to the way we see ourselves. From that we create what we need and what we want. This is called innovation from my view. So as we move into what many believe is a critical period in determining the future of human-kind, we will talk about things that address green (or sustainability) as a catalyst for creating next-generation innovation. This is why we have set the primary theme of this blog as ‘sustainable innovation’. Join me on this journey. Give me some feedback.

Vic’s Supplements Plan For Wellness … and Sustainability

Our wellness influences what we create as human beings and how it either supports or depletes the world’s complex ecology of life – a planetary well being, so to speak.

Our individuality is made up of a physical body, mind(fulness) and thoughts, emotions and attitude, and spiritual connection with something greater than us. The interactions between sustainability, leadership, collaboration, and innovation (my favorite subjects) start inside ourselves. That is, how we treat the inward effects the outward. Each then, are tightly connected to other bodies, thoughts, emotions, and spirits that make up a collective of creativity, and the outcomes of our innovation and creativity start with you and me feeling whole as individuals. Keeping our bodies attuned within a now toxic environment becomes very important. To be global change agents, we must recognize that all four areas of inner being affect the same four aspects of an outer being that is realized within our communities and the earth as a whole. This is why some people call the earth ‘Gaia’, because it better represents our planet as a living being made up of an intertwined ecology of living things. This way of thinking is in fact at the source of all human development within the context of understanding a deep ecology. Let us come to recognize that giving credence to our individual wellness directly influences the next generation of innovation, and will be the result of a more conscious, collaborative, global design process.

That said, the outline below suggest some ways to use supplements to keep our bodies well. Everything below comes from a body-wellness perspective and is based on three key points …

1-Clean the colon (the ‘inner’ toxic environment)

Plain and simple: 90% of all human disease starts in the colon, so a clean colon is will prevent most of the stuff that’s killing or making us sick.

2-Alkalize the body (an acid world is an angry world)

pH balance is the best indicator of human health. Our body organs regenerate and rejuvenate when alkaline and get sick when acid. For example, cancer can not live in an alkaline body but thrives in an acid one. Also, a balanced set of healthy bacteria help to keep bad micro-organisms from passing further into your body, including one that seems to be prevalent in today’s highly food processed world known as candida.

2-Assimilation of nutrients (know how to take in the good while shielding ourselves from the bad)

I have found that, just because you take supplements does not mean that your body is taking in the ingredients. The body’s ability to break down and utilize supplements is as important as the supplement ingredients themselves. Laboratory-made ingredients usually are far less capable of assimilating properly than supplements made from natural sources because their molecular structure is often too large to pass through cell membranes and often do not have the carriers that help with the exchange processes in the body. So be sure that you consider this as part of your supplements selection process.


My solution:

This is not, by any means, a perfect solution – there isn’t one. I’m posting this because I want to share what I know through my own studies, hoping that it will encourage more of you change agents to build your own wellness solution.

1-Alkalize the Body

(a) Alkalize the body with pH drops

Drink lots of water throughout the day with drops in it. Try Cell Power pH drops and/or try Phion pH drops.

(b) Drink raw lemon juice

Lemon juice with touch of B grade syrup as lemons are a great alkalizer to the body and makes my stomach feel good. It cuts my apetite so its easier to eat way less food during day, which is very important. This program is called the Master Cleanse which uses just lemon juice. I’ve gone 10 days with just this and no other food – It was great, but takes will power I don’t have right now.

2-Cleanse the Digestive System

Clean out the colon and keep it that way. I like using Dr. Schultz 5 or 30 day bowel detox system, or something similar. Listen to his lectures on how he describes the interaction between a healthy colon and overall wellness – his approach is wise and sound.


3-Add Highly Assimilable Nutrients

(a) Nutraceutical

Vitamins do not get into the body due to size of dissolved particles, and our diets (even if healthy) no longer have the nutrients they once did due to destroyed soils. New vitamin products are called ‘Nutricuticals’ help get those needed extras, especially ingredients that get lost during food processing, such as aminos, enzymes, healthy bacteria. These are the two I use: IntegraMax and sometimes Eniva Vibe. Try both and see which one works for you.

(b) Superfoods with Juicing

Make lots of juices with live fresh vegies and fruits and add super foods. Top superfoods are seaweed, raw honey, wheatgrass juice, and whole crushed flax seed. Add Dr. Shultz superfood to your juice. Also, go get 2 to 4 ounces of wheat grass juice from a local juice bar a couple times a week. It is one of the highest forms of nature-made nutrition on the planet. Also add seaweed to your diet as it contains the macro and micro minerals that our diet does not provide anymore. And when you can, use raw honey in green tea and or just by the spoonful. The tea is high in antioxidants and the honey is high in enzymes, which are normally heated out of most all of our foods but essential for nutrient breakdown and assimilation. I often add all or any of these into my juice concoction, plus dark greens, carrots, raspberries and blueberries. All are extra high antioxidants, vitamins, and minerals. Mix up a juice to satisfy your taste buds, but just get it into your body.

(c) Probiotics and Fish Oil

An unbalanced flora allows the bad bacteria to populate and they generate major acid. Plus omegas help to reestablish cell membranes thereby reducing irriation. Take Jaro probiotics or Blue Rock probiotics (mix of 4 to 7 billion healthy bacteria types), along with a balance of omegas that come from clean fish oil pills that have total of 1000mgs of dnl and hcl (see backs of bottles).


4-Exercise to burn off stress

My stress level has been chronically off the charts for too long and is main reason for my acid reflux and stomach problems. Exercise helps but I still don’t do this one enough, but am walking now very often. It helps a lot. Looking forward to things has also has helped to calm down my anxiety. (Special note: I have also recognized that taking too many supplements causes stomach problems – more is not better. Monitor the quantities that work for your body.)


5-The ‘Magic Nine’ Foods For Wellnes

I have added eight foods into my diet that combine high levels of the magic that the body needs to run well. Note these foods are either ‘raw’ or properly ‘processed’ to retain their magic. They are: Fish Oil (omegas) Seaweed (minerals), Raw Honey (enzymes), Wheatgrass Juice (vitamins/minerals), Whole Flax Seed (omegas/fiber) [ground at time of intake], Blueberries (vitamins/antioxidants), Green Tea (metabolism/antioxidants), Cayenne Pepper [metabolism and circulation], and a Superfood Blend (vitamins/minerals) [best ‘processed’ combo I’ve found is from Dr. Schultz.


Note: I’m a believer in the products I’ve listed here through my own research and experimenting. I suggest you try them, but by all means, find the ones that work for you! In principle, emphasize prevention or cure solutions, and the use of earth-grown substances instead of lab-based pharmaceuticals. And recognize that BOTH supplements and pharmaceuticals have their place in wellness and well being.


If you have any suggestions regarding this list, please email me and let me know.

Vic Desotelle


Seemingly "green" state ballot propositions

The language of propositions can be quite manipulative. I often think I’m voting yes when no is what I wanted, and visa versa. Below is a trust-able source – the Union for Concerned Scientists (, to help you choose well at the polls on Tuesday.

When you go to the polls this Tuesday, November 4, you will face a pair of seemingly “green” state ballot propositions.

As you may remember from our earlier e-mails, a closer look at both initiatives reveals fundamental flaws that make each initiative harmful, not helpful. Based on our thorough analysis of each proposition, the Union of Concerned Scientists urges you to vote:

NO on Proposition 7, which is loophole-ridden and so poorly drafted that it could actually hinder the development of new clean, renewable energy sources in California, like solar and wind power, and
NO on Proposition 10, which would throw nearly ten billion taxpayer dollars into a program promoting natural gas and other transportation fuels that could achieve little or no reductions in smog or global warming pollution.

On a more positive note, we encourage you to support a pair of helpful ballot propositions by voting:

YES on Proposition 1A, which is a bond measure to begin construction on a California high-speed train system. Once built, the train system is expected not only to ease growing automobile and plane traffic, but most importantly, to reduce emissions of global warming pollution and save energy overall.
YES on Proposition 2, which will ban some of the worst practices of polluting CAFOs (confined animal feeding operations), and is an important step in promoting a modern approach to agriculture that is productive, humane, and more healthful.

Read more on all four ballot propositions below and don’t forget to vote on Tuesday, November 4. Polls are open from 7:00 a.m. to 8:00 p.m. If you have a vote-by-mail ballot and haven’t already mailed it in, you can drop off your completed ballot at your polling location on election day. Thanks for your support.


Chris Carney
California Outreach Organizer
Union of Concerned Scientists


More Information about California’s Ballot Propositions

NO on Proposition 7
Shifting our country’s reliance from fossil fueled electricity to clean and renewable sources is one of the most effective ways to reduce global warming pollution. Combating global warming is the most significant challenge of our time. That is why it is so important to get the solutions right. Unfortunately, Proposition 7 gets it wrong, creates more uncertainty, and would likely set back our efforts to transition to a clean energy future.
Based on the experience of UCS experts on the design and implementation of renewable electricity standards in California and across the country, we are convinced that the serious flaws of Proposition 7—such as creating new compliance loopholes for utilities, setting counter-productive policies on energy pricing, and discouraging smaller-scale renewable projects-would prevent California from achieving our state’s clean energy goals. Worse still, if Prop 7 passes, fixing the initiative’s serious mistakes would require another new ballot measure or a two-thirds super-majority vote in the state legislature.
UCS strongly supports effective policies to increase renewable energy in California and is actively working towards increasing the state’s renewable standards in ways that will help, not hinder new renewable energy development in the state.
Read our detailed Prop 7 fact sheet online.
NO on Proposition 10
Because of its flaws and weaknesses, Proposition 10, would be a poor use of public bond funds at a time when the state is facing a multi-billion dollar budget crisis. Prop 10 would cost the state about $10 billion over 30 years to pay off both the principal ($5 billion) and interest ($5 billion). UCS is dedicated to finding and promoting cost-effective alternatives to petroleum fuels that will reduce the pollution that causes global warming, but Prop 10 is neither a smart nor a cost-effective solution. Three quarters of the $5 billion in bond funding in Prop 10 would be dedicated to incentives with flawed or inadequate environmental criteria. Prop 10’s rebates give natural gas an unfair advantage over other alternatives, while excluding or providing inadequate support for vehicle technologies that could provide much greater environmental benefits than natural gas in the long run, such as hybrid heavy duty trucks or plug-in hybrid electric passenger vehicles.
California has better and more cost-effective regulatory and legislative policy options available to reduce air pollution and global warming emissions from passenger and heavy duty vehicles. UCS urges Californians to reject Prop 10.
Read our detailed Prop 10 fact sheet online.
YES on Proposition 1A
This $9.95 billion bond measure will fund construction of a high-speed rail system in California which will eventually cost $40 billion when fully built out. The High Speed Rail Authority expects additional funds to come from federal and private sources. While we do acknowledge that the cost of the high speed rail is significant compared to other climate change solutions, UCS considers high speed electric trains crucial to solving our long term transportation problems and reducing the pollution that causes global warming. If ridership expectations are met, this high-speed train system would help reduce traffic demand along certain corridors, decrease the number of air flights, and help reduce harmful global warming pollution. Prop 1A has broad support among the environmental community. More information can be found here.
YES on Proposition 2
Many CAFOs (confined animal feed operations) use crates and cages to crowd too many animals into too small an area. Raising animals in these unnatural and unhealthy environments pollutes water and air, lowers property values in neighboring rural communities, and fosters excessive overuse of antibiotics leading to harder-to- treat human diseases. Passing California’s Prop 2 is one important step in promoting a modern approach to agriculture that is productive, humane, and more healthful.
Read our new issue briefing: “The Hidden Costs of CAFOs” (PDF file size of 1600 KB)


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